Underfloor Heating Lamp

I am sure that if he had left this article for the riddle of tomorrow, in view of the image everyone would have thought it a radiator, and is seen as what it seems. It is really a floor lamp, proposal Steve faletti, who thought it would be a nice way to illuminate, and I don’t think it is wrong.
Isn’t a lamp to light up any room, it is more suitable for large open spaces, you need a large, empty place, already input, which put it and not replace other systems of lighting in the room, that only provides us with its radiation indirect ambient light.

But I thought I already released, if he would have two functions, lamp and radiator, would be perfect, obviously something heat has to make, because it has a fairly large volume that remains lit, but if he could attach some integrated heating system with two functions could be activated independently, it would be great.
In any case open concept floor lamp, although it is in the ground, it is obvious it illuminate more than conventional foot lamps, luminous surface is much greater. It is likely that can include you an intensity slider, to change the amount of light emitted in every moment and lights of various colors, can be achieved while we are an element manufactured with materials of last generation, it seems a great invention.