Electrolux-Star, The New Star in The Kitchen
Not have no vocal talent, but dreams in spite of everything you need to become a star? Have the security of all is not lost, you can become the new star in the kitchen! Its 90th anniversary, the Electrolux company organizes a contest called the star cuisine. The principle is simple: requested as a star in her kitchen, captures the unique moment with your digital camera and sends your elective topic of a small bafouille. 90 Kitchen stars selected, in addition to appearing in a book published for the occasion will be presented with the same design Empty fast Ergo (decidedly is empty week!). Below, ready to become a future star of the kitchen?
Ladies and gentlemen, stars their stoves to implement convointé from kitchen costs
90 Stars happy cooking (kitchen stars) will be awarded design very vacuum cleaner Electrolux Ergo broom fast. Sympa.
My opinion about the cuisine starring contest: we not be naive, this event is primarily an opportunity for Electrolux to buzz for your brand. Well it is good war but the initiative is still pretty funny. It will change traditional ads for appliances which can be seen here and there.